The short answer
A Facebook page is a great place to post updates and talk with customers who already know you. A website is the one place online you fully control. It’s where someone who has never heard of you can understand what you do, decide whether to trust you, and contact you.
Most businesses do best with both. Facebook keeps current customers engaged; the website does the explaining and the converting.
What a Facebook page does well
- It’s free and quick to set up.
- It’s great for news, photos of recent work, events, and specials.
- Customers can message you, comment, and share your posts with friends.
- Many people around Lebanon already use it every day.
If you have a Facebook page today, keep it. Nothing here is an argument to delete it.
Where a Facebook page falls short
You don’t control it
Facebook decides the layout, who sees your posts, and what else shows up around them, sometimes including other businesses. The rules can change at any time.
Important information gets buried
Your best explanation of what you do scrolls out of sight as soon as you post something new. Customers end up messaging to ask questions a page could have answered.
Not everyone uses Facebook
Some customers don’t have an account, and Facebook often asks visitors to log in before they can see much. Those people may simply move on.
It’s hard to look established
Every business page uses the same layout. When a customer compares you with a competitor that has a clear, professional website, the website can make that competitor look more established.
What a website adds
- Your own address: a domain like yourbusiness.com that you own and can put on trucks, cards, and signs.
- A page for each service, so people searching for exactly what you do can find it and understand it.
- Answers before the phone call: service area, hours, how pricing works, what to expect.
- A quote or contact form that comes straight to your email, not lost in a message inbox.
- A home for your Google Business Profile to point to, which helps you show up in local search.
Facebook is where people hear about you. Your website is where they decide to call you.
An example
Here is a made-up example. A homeowner in Lebanon needs a new deck and gets two names from neighbors. The first builder has only a Facebook page: nice recent photos, but no list of services, no service area, and no way to ask for an estimate except a message. The second builder has a website with a deck page, project photos, the towns it serves, and a short estimate form. At 9 p.m., the homeowner fills out the second builder’s form.
It won’t play out that way every time, but it shows the gap a website fills: Facebook helped both builders get noticed, and the website made it easy to take the next step.
Is a Facebook page ever enough?
Sometimes. If almost all of your work comes from people who already know you, and nobody needs to search for what you do, a Facebook page may cover you for now. Once you want new customers to find you, compare you, or trust you before they call, a website starts doing work Facebook can’t.
How to use both together
- Link your website in your Facebook page’s details, and link Facebook from your website.
- Post updates on Facebook; keep lasting information like services, area, process, and contact details on the website.
- When you share good news on Facebook, link back to the page on your website that explains it.
If you’re relying on Facebook today, that’s exactly who I build first websites for. You can see what a project costs on the pricing page, or read how much a website costs in Lebanon, MO.
Ready to move beyond Facebook?
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